From my doctoral thesis, one of my especiality is social marketing and recycling marketing. Furthermore, my profile is very versatile due to my interdisciplinary academic background ranging from humanities to business.

My research has focused on marketing, having more than 150 scientific publications in the lines of social marketing, consumer behaviour and tourism, with an orientation to several sectors such as environment, welfare state and education.

He is a lecturer at Las Palmas of Gran Canaria University and as a result of his European vocation he has visited several European universities

Similarly, he is the manager of both his Doctoral Programme entitled the New Economy and the Master in Management of Culture and Arts Organisations.

Finally, I am very proud of being the Coordinator Manager of the International Affairs Office of the International Association on Public and Non-profit Marketing. I am also the representative of the International Social Marketing Association for Spain.