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Stakeholder Communication
for Social Enterprises
Learn how to craft meaningful messages and build strong connections with your stakeholders.
Communication is more than just words. It’s how people understand you, trust you — and decide whether to join your mission. In this course, you’ll explore how great communication can turn ideas into impact.
📝 Learning Outcomes
By the end of this course you will be able to:
- Identify and segment key stakeholders
- Choose the right communication formats and channels
- Master storytelling and pitching
- Design your own stakeholder communication strategy
🧠 How to Work with This Course
Multisensory learning experience:
- 🎥 Watch explainer videos
- 🎧 Listen to real stories and expert inputs
- ✏️ Write your reflections and develop key templates
- 💬 Share ideas with others
Recommended Tools: Miro · Canva · ChatGPT · DeepL Write
Course Details
Format: Open online — no registration required
Modules: 8 self-paced
Language: English
Level: Introductory
License: CC BY‑NC 4.0
Authors: Ulrike Käfer & Miriam Büxenstein
🎥 Why Stakeholder Communication Is Your Superpower
Start here. This short video welcomes you to the course and shows why stakeholder communication is not a “nice to have” — but your most powerful tool for impact.
🎧 Listen In: Real Talk from the Field
🎙️ Why Communication Matters – A Podcast Interview
Before you dive into frameworks and templates — listen to someone who’s been there.
🎓 Whether you’re just starting out or growing a social venture — this course will give you the tools, confidence, and inspiration to communicate with purpose.
📚 Course Modules
🌐 Online Resources
📺 You like watching? Top YouTube Channels for Social Entrepreneurs
| Channel | Description | Link |
|---|---|---|
| Skoll Foundation | Stories and interviews with social entrepreneurs tackling the world’s most pressing problems. | YouTube |
| Ashoka | Highlights changemakers and social innovators from around the globe. | YouTube |
| Acumen | Content on impact investing and social enterprise development. | YouTube |
| Unreasonable Group | Entrepreneurs tackling global challenges with scalable solutions. | YouTube |
🎧 You like listening? Top Podcasts for Social Entrepreneurs
| Podcast | Description | Listen |
|---|---|---|
| The Social Entrepreneurship & Innovation Podcast · Cory Ames | In-depth interviews with leaders from non-profit and for-profit sectors on sustainable business models and impact. | Spotify |
| Impact Boom Podcast · Tom Allen | Global stories of social innovation and entrepreneurship. | Website |
| Disruptors for GOOD · Grant Trahant | Social entrepreneurs committed to ethical fashion, impact investing, climate action, and sustainable travel. | Website |
| Social Entrepreneur · Tony Loyd | Positive stories from underrepresented voices at the intersection of profit and purpose. | Website |
| Profit Meets Impact · Morgan Bailey | Conversations with business leaders on building profitable ventures with positive social impact. | Website |
💬 Get Support & Connect
- Have questions? Leave a comment directly on the page.
- Want to connect? ERUA Social Entrepreneurship Lab on Miro
- Prefer email? kaefer@europa-uni.de
🎓 Course Authors
European University Viadrina, Frankfurt (Oder)
European University Viadrina, Frankfurt (Oder)
ℹ️ About & License
Developed by Ulrike Käfer (Gründen und Transfer, European University Viadrina) and Miriam Büxenstein (ER Lab) as part of the ERUA Social Entrepreneurship Course. Published as an Open Educational Resource within the European Reform University Alliance (ERUA) — a network of universities from Germany, France, Greece, Bulgaria, Romania, Lithuania, Italy, and Spain committed to civic engagement and social innovation.
reform-university-alliance.eu · europa-uni.de
Free to use, adapt, and share for non-commercial purposes with attribution.
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